Who I Am

Kate Simmons, Good Shovel for Hire
(a.k.a. Information and User Experience Architect)
Email me for rates, references, proof that I know what I’m doing–all that good stuff.

What I Do

I define.
I make client goals and user needs play nice together.

  • Requirements gathering
  • Customer interviews
  • Audience definition and targeting
  • Inventories of existing resources

I spy.
I research what the other guy is doing well. No need to reinvent the wheel. I also recognize what the other guy isn’t doing well. No need to reinvent that either.

  • Competitive analysis
  • User research

I model.

  • Sitemaps
  • Wireframes
  • Interactive prototypes
  • Activity flow
  • Metadata strategy
  • Workflow
  • SEO

I manage.

  • Project management
  • Testing coordination
  • Resource management

I advocate.
For the user, but also for the client. I get it: there is no user without something to use, and there is nothing to use without business sponsorship. User-centered design can and must do it all.

  • Section 507 compliance
  • Ongoing analysis
  • Maintenance (“care and feeding”)planning

What I Use


  • Omnigraffle
  • Visio
  • Axure


  • Axure


  • GoMockingbird
  • Balsalmiq Mockups


  • Word
  • Excel
  • PowerPoint


  • Photoshop


  • Dreamweaver
  • HTML5
  • CSS

Content Management

  • Oracle Universal Content Management
  • Oracle Site Studio Designer

Where I’ve Been

HealthPartners, Web & New Media/UX Team
Bloomington, Minn., 2007 – present
Role: Information Architect

Reproductive Medical Associates of New York
Role: Freelance web editing

Ryan Partnership
Minneapolis, Minn., 2007 (short-term contract)
Role: Traffic Manager

Mid-America Union, Communication Department
Lincoln, Neb., 2006 – 2007
Role: Webmaster

Union College, Marketing Communications
Lincoln, Neb., 2004 – 2006
Role: Copyeditor, news and features writer