Ever have a hard time answering the inevitable “So… what do you do?” when people learn you’re a content strategist? Now you can tell ’em where to go: Rachel Lovinger‘s post, No, I’m not a Web Editor.

My favorite portion of the article far exceeds 140 characters, so consider this a 111-word Retweet:

Content Strategy is, at its core, a discipline that sits at the intersection of Editorial, Business, UX, Design, and Technology.  There tends to be a lot of emphasis on the editorial segment because – believe it or not – content has long been a neglected aspect of web design. But the real goal of the content strategist is not just to write good content. It’s to make sure that the content:

  • Is aligned with the brand and business objectives
  • Meets the user’s information and experience needs
  • Supports designs that in turn present the content in optimal ways
  • Can be implemented and managed using technology that enables a sustainable workflow